"The biggest mistake in web design? Prioritizing personal taste over design principles that actually work."

"The biggest mistake in web design? Prioritizing personal taste over design principles that actually work." In my latest podcast episode, I had the pleasure of speaking with Patrick Santos, a talented designer who transitioned from agency work to building his own successful web design business. Patrick shared how agency life often meant implementing designs based on a supervisor's subjective preferences rather than proven design principles that would deliver better results for clients. This experience shaped his client-focused approach today. We also discussed the evolving landscape of web design tools, with Patrick noting: "Whether it's WordPress, Webflow, or Wix - as long as the end result works, the client is happy, and their target audience is satisfied, I'm satisfied too." As AI tools become more prevalent in our industry, we both agreed that understanding client goals and creating truly conversion-optimized websites will always require human expertise. Full conversation now on YouTube: https://youtu.be/wxme36zifps . What's your experience with transitioning from employment to freelance work? #WebDesign #DesignPrinciples #FreelanceJourney #DigitalDesign #CreativeEntrepreneurship