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Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Sylvain Berlemont
·
Co-founder & CEO
Date
November 2026
Read time
3 minutes
Book 20 minutes →
Hi
Sylvain
,
Here's how
Spotlight Medical
could look online.

Your news is exactly what buyers look for: IVDR CE marking for myStage Dx (23 June 2026) and peer-reviewed evidence in the Journal of Clinical Oncology.

Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.

Your concept
Open ↗
Spotlight Medical

The audit

The first three are the ones on your postcard. The rest come next.

01

Fix the funding article address

On your postcard
Give the seed round article a real address.
What I see

The €6.2M seed article from 12 July 2024 sits at an address starting "lorem-ipsum-dolor-sit-amet".

What I'd do

I'd change the address to "seed-funding-6-2m" or similar, with a redirect from the old one.

02

Replace placeholder thumbnails

On your postcard
Use real images for your news.
What I see

The news thumbnails come from picsum.photos, a random placeholder image service.

What I'd do

I'd use one branded image per post, such as the product, the team or the paper's figure.

03

Cite 'the first prognostic test'

On your postcard
Link your 'first' claim to its evidence.
What I see

The page calls myStage Dx "The first prognostic test" for node-positive, ER-positive, HER2-negative early breast cancer, with no citation next to it.

What I'd do

I'd link the claim to the JCO paper right there.

04

One language for cookies

In one line
Show the cookie banner in English.
What I see

The cookie banner mixes French, "Paramétrage des cookies" and "Tout refuser", with English text.

What I'd do

I'd translate the banner to match the page.

05

Name the team

In one line
Show the founders behind the test.
What I see

The homepage names no one and only links to Careers.

What I'd do

I'd add a small founders block with faces and roles, starting with you and your CSO.

06

Rename the homepage

In one line
Give the homepage a title that names the product.
What I see

The homepage title is "Home - Spotlight Medical", and the footer shows no address or legal name.

What I'd do

I'd use "Spotlight Medical | myStage Dx breast cancer prognosis" and add your Paris address to the footer.

Why biotech? I live with chronic pain and take medication every day.
The work
Spotlight Medical
does is personal to me.

Selected voices

Google
★★★★★
5.0
54 reviews
↗
Listed under my previous studio name, FGS Creative
Franziska Wimmer
”
100% Satisfied

A partnership built on mutual respect, extensive expertise, and friendly communication—would happily collaborate again!

Franziska Wimmer
Agency Owner
TooCreative GmbH
Valentin Höll
”
Visionary Design

Felipe perfectly captured our vision!

Valentin Höll
CRO Expert / Owner
PMGW Design
Alex Lechner
”
Trusted Support

Felipe and his team handle all our shop adjustments with professionalism and have become reliable, long-term partners.

Alex Lechner
Owner
Outlander Jagd&Forst
Gabriele Becker
”
Amazing!

Felipe brought energy and dynamism to us all!

Gabriele Becker
Senior Manager
Deman / StorePower
Aaron Kübler
”
Highly Effective Design

Extremely competent, delivering designs that are not only visually appealing but also highly conversion-focused; truly outstanding!

Aaron Kübler
CEO
AKUB Consulting GmbH
Alex Timofte
”
Creative Partnership

Felipe is a gem and a friend!

Alex Timofte
Senior Developer
Zenisbit
Steffen Dachtler
”
Feel good

Always feel well taken care of; friendly communication, quick responses, and consistently delivering the desired results. 10/10!

Steffen Dachtler
Owner
Shizzo Designs
Alvin Chong
”
Above and Beyond

Thoroughly professional!

Alvin Chong
Owner
NoRagrets
Lasse Reinhold
”
Top Performance

Excellent work, communication, and quality, with a smooth process and quick turnaround—highly recommend Felipe!

Lasse Reinhold
Senior Sales Manager
L'Oreal
Fatlum Zeka
”
Grateful Partnership

Huge thanks to you and your team, Felipe!

Fatlum Zeka
Senior Manager
Certis
Michael Timi
”
Creative Partner

Felipe is the best creative partner I've ever worked with!

Michael Timi
Senior Developer
D'Anicon
Barbara Branca
”
Inspiring collab!

Felipe combines communication, empathy, and creativity, always delivering innovative solutions—working with him is a pleasure!

Barbara Branca
Agency Owner
Flaire Studio
Bruno Akiva
”
Results-Driven

Felipe excels at turning ideas into outcomes

Bruno Akiva
Agency Owner
Agencia021
Metin Kayman
”
Highly recommend!

Talented professional in branding, design, and web development, known for his dedication, expertise, and client-first approach.

Metin Kayman
Entrepreneur
Kaimanz
Leon Barth
”
Professional and Friendly

Pleasure to collaborate with!

Leon Barth
Agency Owner
BMG Studio
Olaf Prusseit
”
Tailored Design

My website was created exactly as I envisioned, with great attention to my ideas and active collaboration—thanks again for the fantastic work!

Olaf Prusseit
Owner
Prusseiton
Engin Ucar
”
Highly Effective

Professional, efficient, and delivering tangible results!

Engin Ucar
Senior Developer
Ucar Webdesign
Bernd Graber
”
Shop Expertise

Felipe built my shop with great communication, reliability, and support for new ideas. Highly recommend!

Bernd Graber
Owner
TopCandy
Holger F.
”
Highly committed!

Excellent service, super dedicated!

Holger F.
Owner
MyHodo GmbH
Andreas Simons
”
Expert Designer!

We worked on the Vitaminotheke academy, where Felipe designed and built the entire system. Exceptional, exceeding all expectations!

Andreas Simons
Health/Fitness Coach
Sport Professor
❚❚ Pause

Worth 20 minutes?

I'll walk you through the concept and these six points. You keep both, either way.

Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Book a 20-minute call →or email hello@felipesayao.studio