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Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Thomas Frimurer
·
Co-Founder
Date
November 2026
Read time
3 minutes
Book 20 minutes →
Hi
Thomas
,
Here's how
SOLID Therapeutics
could look online.

Your science has a clear story: a spin-out of CBMR at the University of Copenhagen, developing cancer therapeutics with a dual mode of action that targets both cancer cells and immune cells.

Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.

Your concept
Open ↗
SOLID Therapeutics

The audit

The first three are the ones on your postcard. The rest come next.

01

Put your story on the page

On your postcard
Visitors only see an address.
What I see

The homepage text shows "Contact Us" and your address. The sentence about your dual mode of action exists only in the description Google reads.

What I'd do

I'd put that sentence on the page as the headline, with one line on the programme below it.

02

Write a real page title

On your postcard
Replace "HOME".
What I see

The browser title is "HOME | SOLID Therapeutics".

What I'd do

I'd write "SOLID Therapeutics – dual-action cancer therapeutics".

03

Explain CBMR

On your postcard
Not every reader knows it.
What I see

Your description mentions "CBMR" without spelling it out.

What I'd do

I'd write the full centre name once, then CBMR after that.

04

Show your funding

In one line
Your grant isn't on the site.
What I see

Your Innovation Fund Denmark support appears on LinkedIn, but not on the website.

What I'd do

I'd add a short news line for each grant or round.

05

Show who leads

In one line
Investors look for names.
What I see

The site names no team and no board.

What I'd do

I'd add the founders, the chair and key advisers, with one line each.

06

Tidy the footer

In one line
Address and year.
What I see

The address reads "1 floor", the footer has no copyright line and the logo has no label.

What I'd do

I'd write "1st floor", add "© 2026 SOLID Therapeutics" and label the logo.

Why biotech? I live with chronic pain and take medication every day.
The work
SOLID Therapeutics
does is personal to me.

Selected voices

Google
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”
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”
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”
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”
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”
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Sport Professor
❚❚ Pause

Worth 20 minutes?

I'll walk you through the concept and these six points. You keep both, either way.

Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Book a 20-minute call →or email hello@felipesayao.studio