01
Update the copyright year
On your postcard
It still says 2021.
What I see
The footer reads "© PLECO THERAPEUTICS 2021".
What I'd do
I'd write "© 2026 Pleco Therapeutics".
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Rudi Jansen
·
Co-CEO & Co-Founder
Book 20 minutes →
Hi
Rudi
,
Here's how
Pleco Therapeutics
could look online.
Your science is current: your newest post, "New Publication: Multi-metal Cooperation in Lung Cancer", is from October 13, 2026, and the hero names a clear aim: "Creating better conditions for cancer treatment."
Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.
Your concept
Open ↗
The audit
The first three are the ones on your postcard. The rest come next.
02
Use one product name
On your postcard
Agents or AGENT.
What I see
The page uses both "Plecoid™ Agents" and "PLECOID™ AGENT".
What I'd do
I'd choose one form and use it everywhere.
03
Fix the Investors links
On your postcard
Two links, two places.
What I see
The Investors tile opens "/investors", while the menu opens "?loc=investors".
What I'd do
I'd point both to one page.
04
Make menu headings work
In one line
They go nowhere.
What I see
The parent menu items link to "#".
What I'd do
I'd link each one to an overview page.
05
Replace a dated phrase
In one line
"Nearly nine years" goes stale.
What I see
The page says "For nearly nine years".
What I'd do
I'd write the founding year instead, so the line never goes out of date.
06
Add the basics for Google
In one line
Description and address.
What I see
The page has no meta description and no address.
What I'd do
I'd add one sentence for search results and your address in the footer.
Why biotech? I live with chronic pain and take medication every day.
The work
Pleco Therapeutics
does is personal to me.
Selected voices
Google
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5.0
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Worth 20 minutes?
I'll walk you through the concept and these six points. You keep both, either way.
Felipe Sayao
Creative Alchemist & Creative Director