01
Fix one phrase
On your postcard
Physiologically relevant.
What I see
The page says "physiological relevant experiments".
What I'd do
I'd write "physiologically relevant experiments".
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Alberto Noronha
·
Co-Founder & CEO
Book 20 minutes →
Hi
Alberto
,
Here's how
NIUM
could look online.
Your focus is clear and timely, "Scaling the Study of Human–Microbiome Interactions", with the IMAT experimental engine, the Biohub platform and EU co-funding behind you.
Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.
Your concept
Open ↗
The audit
The first three are the ones on your postcard. The rest come next.
02
Write the name one way
On your postcard
Nium SA, Nium.bio or NIUM.
What I see
The footer says "©2026 by Nium SA.", while the browser title says "Nium.bio".
What I'd do
I'd use one brand name in text and keep the legal name in the footer.
03
Add proof
On your postcard
Show numbers or partners.
What I see
The homepage shows no clients, partners or metrics.
What I'd do
I'd add three facts, such as studies run or ingredients tested.
04
Show dated news
In one line
Lead with recent progress.
What I see
The homepage shows no dated item; Insights is linked but not shown.
What I'd do
I'd show your two latest Insights on the homepage.
05
Match menu and footer
In one line
Contact in both.
What I see
The main menu has "Contact" but the footer does not, while "Nutrida" appears only in the footer.
What I'd do
I'd add Contact to the footer and explain Nutrida.
06
Use one heading style
In one line
Title or sentence case.
What I see
IMAT bullets say "Automated Microfluidic Control", while Biohub bullets say "Continuous learning".
What I'd do
I'd use one style for both lists.
Why biotech? I live with chronic pain and take medication every day.
The work
NIUM
does is personal to me.
Selected voices
Google
★★★★★
5.0
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Worth 20 minutes?
I'll walk you through the concept and these six points. You keep both, either way.
Felipe Sayao
Creative Alchemist & Creative Director