01
Show your news
On your postcard
Add dated updates.
What I see
The homepage has no news section and no dates.
What I'd do
I'd add your latest NTX-253 update at the top.
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Tim Dyer
·
Chief Executive Officer
Book 20 minutes →
Hi
Tim
,
Here's how
Neurosterix
could look online.
Your foundation is strong: launched with a $63 million Series A led by Perceptive, built on Addex's allosteric modulator platform, with NTX-253 for schizophrenia.
Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.
Your concept
Open ↗
The audit
The first three are the ones on your postcard. The rest come next.
02
Name your programmes
On your postcard
Make the pipeline visible.
What I see
The homepage names no programme; the only claim is "Building on decades of innovation in allosteric neuroscience".
What I'd do
I'd add NTX-253 and its indication on the homepage.
03
Add proof
On your postcard
Show numbers and backers.
What I see
The homepage shows no figures, investors or partners.
What I'd do
I'd add three facts, such as the $63 million launch and Perceptive.
04
Show the team
In one line
Put names to the company.
What I see
The homepage shows no leadership.
What I'd do
I'd add a short leadership strip.
05
Write a separate description
In one line
Don't repeat the hero.
What I see
The search description repeats the hero subline word for word and names no disease.
What I'd do
I'd write one sentence that names schizophrenia and NTX-253.
06
Fix the street name
In one line
Chemin des Mines.
What I see
The footer writes "9 Chemin Des Mines".
What I'd do
I'd write "Chemin des Mines", as in French.
Why biotech? I live with chronic pain and take medication every day.
The work
Neurosterix
does is personal to me.
Selected voices
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Worth 20 minutes?
I'll walk you through the concept and these six points. You keep both, either way.
Felipe Sayao
Creative Alchemist & Creative Director