01
Update the footer year
On your postcard
Show you are active.
What I see
The footer reads "© 2025 Kripthonite Therapeutics - All rights reserved".
What I'd do
I'd update the year, or make it update automatically.
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Jan Stenvang
·
CEO
Book 20 minutes →
Hi
Jan
,
Here's how
Kripthonite Therapeutics
could look online.
Your hero names the problem in one line, "Inside every tumor, hidden cells resist treatment", and the answer is concrete: PH1154, a first-in-class compound against hypoxic cancer cells from Aarhus University science.
Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.
Your concept
Open ↗
The audit
The first three are the ones on your postcard. The rest come next.
02
Translate the credit
On your postcard
Keep the English site English.
What I see
The footer says "Designet og udviklet af Jysk Webbureau".
What I'd do
I'd write it in English, or remove it.
03
Fix the verb
On your postcard
Is or are.
What I see
One section says "Kripthonite Therapeutics is developing", another "Kripthonite Therapeutics are seeking partnerships".
What I'd do
I'd use "is" in both.
04
Use HTMC or drop it
In one line
Define terms you use.
What I see
The page introduces "hypoxia-targeted macrocycle (HTMC)" but never uses HTMC again.
What I'd do
I'd either use the term or remove the abbreviation.
05
Back the efficacy claim
In one line
Show one figure.
What I see
The page mentions "strong preclinical results showing potent efficacy in combination with radiotherapy", with no data.
What I'd do
I'd add one figure, such as tumour control in your model.
06
Add news
In one line
Show where you are today.
What I see
The homepage has no news section.
What I'd do
I'd add two dated updates, such as your 2026 conference talks.
Why biotech? I live with chronic pain and take medication every day.
The work
Kripthonite Therapeutics
does is personal to me.
Selected voices
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Worth 20 minutes?
I'll walk you through the concept and these six points. You keep both, either way.
Felipe Sayao
Creative Alchemist & Creative Director