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Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Michael Krebs
·
CEO
Site reviewed
heartbeat.bio
Date
November 2026
Read time
3 minutes
Book 20 minutes →
Hi
Michael
,
Here's how
HeartBeat.bio
could look online.

Your news shows real traction: a gene therapy collaboration with Boehringer Ingelheim, Axxam validating the platform with Molecular Devices, a Cubase Bio partnership in September 2026, and a new Chief Development Officer.

Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.

Your concept
Open ↗
HeartBeat.bio

The audit

The first three are the ones on your postcard. The rest come next.

01

Fix the page title

On your postcard
Recovery should be Discovery.
What I see

The browser title and share titles read "Transforming Cardiac Drug Recovery".

What I'd do

I'd change it to "Transforming Cardiac Drug Discovery". It shows in every Google result and LinkedIn share.

02

Update the footer year

On your postcard
Match the year to your news.
What I see

The footer reads "© 2025 HeartBeat.bio AG", above news from September 2026.

What I'd do

I'd update the year, or make it update automatically.

03

Write the name one way

On your postcard
Pick one spelling of HeartBeat.bio.
What I see

The site writes "HeartBeat.bio", "Heartbeat.bio" and "Heartbeat Bio".

What I'd do

I'd use "HeartBeat.bio" everywhere, as in your logo.

04

Match the hero capitals

In one line
Capitalise Discovery.
What I see

The hero says "Transforming Cardiac Drug discovery", while the footer says "TRANSFORMING Cardiac Drug Discovery".

What I'd do

I'd use one form in both places.

05

Remove one comma

In one line
Clean up the models line.
What I see

One line reads "We make tailored, fit-for-purpose, models for heart diseases".

What I'd do

I'd write "We make tailored, fit-for-purpose models for heart diseases".

06

Use one legal label

In one line
Imprint or Impressum.
What I see

The footer shows both "IMPRINT" and "Impressum".

What I'd do

I'd keep one label per language.

Why biotech? I live with chronic pain and take medication every day.
The work
HeartBeat.bio
does is personal to me.

Selected voices

Google
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5.0
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”
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”
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”
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”
Highly committed!

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”
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Andreas Simons
Health/Fitness Coach
Sport Professor
❚❚ Pause

Worth 20 minutes?

I'll walk you through the concept and these six points. You keep both, either way.

Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Book a 20-minute call →or email hello@felipesayao.studio