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Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Joel Eichmann
·
Co-founder, CEO/CTO
Date
November 2026
Read time
3 minutes
Book 20 minutes →
Hi
Joel
,
Here's how
Green Elephant Biotech
could look online.

Your positioning is clear and industrial, "Unlocking the industrialization of adherent cell manufacturing", backed by ISO 9001 certification, CellScrew® sizes from 850 to 10,000 cm² and a bioreactor engineered with Bürkert.

Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.

Your concept
Open ↗
Green Elephant Biotech

The audit

The first three are the ones on your postcard. The rest come next.

01

Update the events

On your postcard
ESGCT has passed.
What I see

The homepage still lists "OCT 27-30, Hamburg" for ESGCT, without a year.

What I'd do

I'd replace it with your next event and always show the year.

02

Link Try/Buy

On your postcard
Make the buying path work.
What I see

Menu items such as "Try/Buy" and "Applications" link to "#".

What I'd do

I'd link Try/Buy to the shop or a request form. It is the step closest to revenue.

03

Fix the shop link

On your postcard
Send it to the shop.
What I see

The line "Discover all our products in our new web shop" links to "/96wellplate/".

What I'd do

I'd point it to /shop/.

04

Use one CCT name

In one line
Describe the product the same way.
What I see

The site writes "CellScrew® CCT — Closed Configurable Transfer" and "CellScrew® CCT Closed Cell Culture Flask".

What I'd do

I'd choose one full name for CCT and use it everywhere.

05

Use one spelling of Gießen

In one line
Match the search text to the footer.
What I see

The search description says "Giessen", while the footer says "Gießen".

What I'd do

I'd pick one form, likely "Giessen" on the English site.

06

Use one legal page

In one line
Merge Imprint and Impressum.
What I see

The footer says "Legal Notice", while the menu has "Imprint" and "Impressum" on two different addresses.

What I'd do

I'd keep one page per language and label it the same way.

Why biotech? I live with chronic pain and take medication every day.
The work
Green Elephant Biotech
does is personal to me.

Selected voices

Google
★★★★★
5.0
54 reviews
↗
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”
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”
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Felipe perfectly captured our vision!

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PMGW Design
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”
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Felipe and his team handle all our shop adjustments with professionalism and have become reliable, long-term partners.

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”
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Felipe brought energy and dynamism to us all!

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”
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”
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”
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”
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Huge thanks to you and your team, Felipe!

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”
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Felipe is the best creative partner I've ever worked with!

Michael Timi
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D'Anicon
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”
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Flaire Studio
Bruno Akiva
”
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Felipe excels at turning ideas into outcomes

Bruno Akiva
Agency Owner
Agencia021
Metin Kayman
”
Highly recommend!

Talented professional in branding, design, and web development, known for his dedication, expertise, and client-first approach.

Metin Kayman
Entrepreneur
Kaimanz
Leon Barth
”
Professional and Friendly

Pleasure to collaborate with!

Leon Barth
Agency Owner
BMG Studio
Olaf Prusseit
”
Tailored Design

My website was created exactly as I envisioned, with great attention to my ideas and active collaboration—thanks again for the fantastic work!

Olaf Prusseit
Owner
Prusseiton
Engin Ucar
”
Highly Effective

Professional, efficient, and delivering tangible results!

Engin Ucar
Senior Developer
Ucar Webdesign
Bernd Graber
”
Shop Expertise

Felipe built my shop with great communication, reliability, and support for new ideas. Highly recommend!

Bernd Graber
Owner
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Holger F.
”
Highly committed!

Excellent service, super dedicated!

Holger F.
Owner
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Andreas Simons
”
Expert Designer!

We worked on the Vitaminotheke academy, where Felipe designed and built the entire system. Exceptional, exceeding all expectations!

Andreas Simons
Health/Fitness Coach
Sport Professor
❚❚ Pause

Worth 20 minutes?

I'll walk you through the concept and these six points. You keep both, either way.

Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Book a 20-minute call →or email hello@felipesayao.studio