01
Replace the placeholder file
On your postcard
Link the real download.
What I see
A download link points to "loremipsum.pdf".
What I'd do
I'd link the real document, or remove the link.
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Benjamin Hadida
·
CEO & co-Founder
Book 20 minutes →
Hi
Benjamin
,
Here's how
Exeliom Biosciences
could look online.
Your story is capital-efficient and credible: EXL01 taken from discovery to multiple Phase 2 trials with a core team of seven, more than 10 GMP batches produced, and EIC Accelerator support.
Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.
Your concept
Open ↗
The audit
The first three are the ones on your postcard. The rest come next.
02
Fix the hero sentence
On your postcard
Add the missing "to".
What I see
The subline says EXL01 is "designed restore the myeloid support".
What I'd do
I'd write "designed to restore the myeloid support". It is the first sentence people read.
03
Fix the menu typo
On your postcard
Correct "Iflammatory".
What I see
The Science menu says "F prau. in Iflammatory Bowel Diseases".
What I'd do
I'd change it to "Inflammatory".
04
Write a fuller page title
In one line
Replace "exeliom".
What I see
The browser title is only "exeliom".
What I'd do
I'd write "Exeliom Biosciences – EXL01, innate immune conditioner" or similar.
05
Fix the footer links
In one line
Send each label to the right page.
What I see
The footer link "EXL01 IN Cancer immunotherapy" goes to "/pipeline/exl01-in-crohns-disease".
What I'd do
I'd point each footer link to its matching page.
06
Write EXL01 one way
In one line
Use the same product name everywhere.
What I see
The menu says "Exl01", while the text says "EXL01".
What I'd do
I'd use "EXL01" throughout.
Why biotech? I live with chronic pain and take medication every day.
The work
Exeliom Biosciences
does is personal to me.
Selected voices
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Worth 20 minutes?
I'll walk you through the concept and these six points. You keep both, either way.
Felipe Sayao
Creative Alchemist & Creative Director