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Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Michael Hoffman
·
Founder & CEO
Site reviewed
envirobiotics.com
Date
November 2026
Read time
3 minutes
Book 20 minutes →
Hi
Michael
,
Here's how
EnviroBiotics
could look online.

Your homepage sells with real confidence: a sharp hero, "Pet dander. Dust mites. Mold. Handled where they settle.", an EPA registration number, and 4.93 stars from 124 reviews right where buyers decide.

Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.

Your concept
Open ↗
EnviroBiotics

The audit

The first three are the ones on your postcard. The rest come next.

01

Explain the client logos

On your postcard
Say how each brand uses you.
What I see

The logo row shows Grand Hyatt, Brooklyn Nets, Shangri-La and CBRE, with no line saying how they work with EnviroBiotics.

What I'd do

I'd add "Used by" above the row and link two or three logos to a short case study.

02

Link the lab results

On your postcard
Let people open the data behind the footnotes.
What I see

The claims "Measurable drop in 8 days*" and "Up to 95% less mold*" point to footnotes, not to the reports.

What I'd do

I'd link each asterisk to the EMSL lab report. It turns a claim into proof in one click.

03

Use one subscription name

On your postcard
Call the refill plan the same everywhere.
What I see

The menu says "Subscribe & Save", while the body says "Auto-Refill" for the same page.

What I'd do

I'd pick one name and use it in the menu, the body and the product pages.

04

Source the big claim

In one line
Back "Air purifiers miss most of it".
What I see

The page states "Air purifiers miss most of it" and "Most of what floats in a room has settled on a surface first."

What I'd do

I'd add one cited study under these lines, since they carry the whole argument for surfaces.

05

Send Kids' rooms to one place

In one line
Use the same target for both links.
What I see

The hero pill "Kids' rooms" jumps to an on-page section, while the card for families goes to "/pages/parents".

What I'd do

I'd point both to the parents page, so parents always land on the same story.

06

Merge the case-study links

In one line
Keep one entry in the Resources menu.
What I see

The Resources menu lists both "Research & Case Studies" and "Case studies".

What I'd do

I'd keep one entry, which makes the menu shorter and clearer.

Why biotech? I live with chronic pain and take medication every day.
The work
EnviroBiotics
does is personal to me.

Selected voices

Google
★★★★★
5.0
54 reviews
↗
Listed under my previous studio name, FGS Creative
Franziska Wimmer
”
100% Satisfied

A partnership built on mutual respect, extensive expertise, and friendly communication—would happily collaborate again!

Franziska Wimmer
Agency Owner
TooCreative GmbH
Valentin Höll
”
Visionary Design

Felipe perfectly captured our vision!

Valentin Höll
CRO Expert / Owner
PMGW Design
Alex Lechner
”
Trusted Support

Felipe and his team handle all our shop adjustments with professionalism and have become reliable, long-term partners.

Alex Lechner
Owner
Outlander Jagd&Forst
Gabriele Becker
”
Amazing!

Felipe brought energy and dynamism to us all!

Gabriele Becker
Senior Manager
Deman / StorePower
Aaron Kübler
”
Highly Effective Design

Extremely competent, delivering designs that are not only visually appealing but also highly conversion-focused; truly outstanding!

Aaron Kübler
CEO
AKUB Consulting GmbH
Alex Timofte
”
Creative Partnership

Felipe is a gem and a friend!

Alex Timofte
Senior Developer
Zenisbit
Steffen Dachtler
”
Feel good

Always feel well taken care of; friendly communication, quick responses, and consistently delivering the desired results. 10/10!

Steffen Dachtler
Owner
Shizzo Designs
Alvin Chong
”
Above and Beyond

Thoroughly professional!

Alvin Chong
Owner
NoRagrets
Lasse Reinhold
”
Top Performance

Excellent work, communication, and quality, with a smooth process and quick turnaround—highly recommend Felipe!

Lasse Reinhold
Senior Sales Manager
L'Oreal
Fatlum Zeka
”
Grateful Partnership

Huge thanks to you and your team, Felipe!

Fatlum Zeka
Senior Manager
Certis
Michael Timi
”
Creative Partner

Felipe is the best creative partner I've ever worked with!

Michael Timi
Senior Developer
D'Anicon
Barbara Branca
”
Inspiring collab!

Felipe combines communication, empathy, and creativity, always delivering innovative solutions—working with him is a pleasure!

Barbara Branca
Agency Owner
Flaire Studio
Bruno Akiva
”
Results-Driven

Felipe excels at turning ideas into outcomes

Bruno Akiva
Agency Owner
Agencia021
Metin Kayman
”
Highly recommend!

Talented professional in branding, design, and web development, known for his dedication, expertise, and client-first approach.

Metin Kayman
Entrepreneur
Kaimanz
Leon Barth
”
Professional and Friendly

Pleasure to collaborate with!

Leon Barth
Agency Owner
BMG Studio
Olaf Prusseit
”
Tailored Design

My website was created exactly as I envisioned, with great attention to my ideas and active collaboration—thanks again for the fantastic work!

Olaf Prusseit
Owner
Prusseiton
Engin Ucar
”
Highly Effective

Professional, efficient, and delivering tangible results!

Engin Ucar
Senior Developer
Ucar Webdesign
Bernd Graber
”
Shop Expertise

Felipe built my shop with great communication, reliability, and support for new ideas. Highly recommend!

Bernd Graber
Owner
TopCandy
Holger F.
”
Highly committed!

Excellent service, super dedicated!

Holger F.
Owner
MyHodo GmbH
Andreas Simons
”
Expert Designer!

We worked on the Vitaminotheke academy, where Felipe designed and built the entire system. Exceptional, exceeding all expectations!

Andreas Simons
Health/Fitness Coach
Sport Professor
❚❚ Pause

Worth 20 minutes?

I'll walk you through the concept and these six points. You keep both, either way.

Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Book a 20-minute call →or email hello@felipesayao.studio