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Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
James Millar
·
Chief Executive Officer
Site reviewed
entocycle.com
Date
November 2026
Read time
3 minutes
Book 20 minutes →
Hi
James
,
Here's how
Entocycle
could look online.

Your proof point is strong and specific: every component spent two years being performance tested at the UK Centre for Insect Technology.

Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.

Your concept
Open ↗
Entocycle

The audit

The first three are the ones on your postcard. The rest come next.

01

Explain the investor logos

On your postcard
Say how each logo relates to Entocycle.
What I see

Logos for Lower Carbon Capital, Teampact Ventures, Climentum Capital and Innovate UK appear with no line on their role.

What I'd do

I'd add "Backed by" or "Funded by" above them, so visitors read them correctly.

02

Link the media logos

On your postcard
Link each media logo to its article.
What I see

BBC, Financial Times, The Guardian and the New York Times logos appear without links.

What I'd do

I'd link each logo to its article. Linked coverage is far more convincing.

03

Remove the shopping cart

On your postcard
Take the cart icon out of the header.
What I see

The header shows a cart link with a "0" count pointing to /cart.

What I'd do

I'd remove the cart. Turnkey farm partners never need one.

04

Add contact details

In one line
Show an email and address on the site.
What I see

The homepage shows no email, phone or address. Shand Street appears only in the privacy policy.

What I'd do

I'd add your London address and an email to the footer.

05

Date your insights

In one line
Put a date on every insight and press item.
What I see

The homepage shows no dated news, although Insights and Press Room exist.

What I'd do

I'd show your two latest dated items on the homepage.

06

Shorten the search description

In one line
Keep the description under 160 characters.
What I see

The search description is about 230 characters long, so search engines cut it.

What I'd do

I'd write one sentence of about 150 characters on modular insect farms.

Why biotech? I live with chronic pain and take medication every day.
The work
Entocycle
does is personal to me.

Selected voices

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Health/Fitness Coach
Sport Professor
❚❚ Pause

Worth 20 minutes?

I'll walk you through the concept and these six points. You keep both, either way.

Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Book a 20-minute call →or email hello@felipesayao.studio