01
Remove the template text
On your postcard
Replace the leftover banner line.
What I see
The page shows "Medium length banner heading with link goes here".
What I'd do
I'd replace it with a real announcement, or remove the banner.
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Frederic Tonglet
·
CEO
Book 20 minutes →
Hi
Frederic
,
Here's how
convEyXO
could look online.
Your numbers are bold and easy to remember: one donor for 1 billion doses, and perfused bioreactors that produce at costs 40x cheaper than competitors.
Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.
Your concept
Open ↗
The audit
The first three are the ones on your postcard. The rest come next.
02
Replace the home-care copy
On your postcard
Match the text to your science.
What I see
Under "Our Technology Platform & Therapeutic Focus", the page says "Personalized home care designed to support seniors in living safely,comfortably, and with the dignity they deserve."
What I'd do
I'd swap in one line about your exosome platform. Investors will notice this quickly.
03
Fix one word
On your postcard
Correct "stain".
What I see
The page says "putting more stain on healthcare systems".
What I'd do
I'd change it to "strain".
04
Link the More Details buttons
In one line
Give each platform card a page.
What I see
The "More Details" buttons for iMSC 2.0, Exo-Harvest, XomeXBio and miRNA Enhancement link to "#".
What I'd do
I'd link each one to its page in your Technology menu.
05
Write the name one way
In one line
Choose one spelling of convEyXO.
What I see
The site writes "ConvEyXO" in the mission text and "Conveyxo" in the subline and footer.
What I'd do
I'd use the form in your logo everywhere.
06
Source the big numbers
In one line
Show where 10²⁴ and 40x come from.
What I see
The claims that competitors "would need 10²⁴ donors" and that production is "40x cheaper" have no source on the page.
What I'd do
I'd add a short footnote under each number. It makes your best claims credible.
Why biotech? I live with chronic pain and take medication every day.
The work
convEyXO
does is personal to me.
Selected voices
Google
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”
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”
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”
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”
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D'Anicon
”
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”
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Agencia021
”
Highly recommend!
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Kaimanz
”
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BMG Studio
”
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”
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”
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”
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”
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Worth 20 minutes?
I'll walk you through the concept and these six points. You keep both, either way.
Felipe Sayao
Creative Alchemist & Creative Director