01
Fix the postcode
On your postcard
Correct the footer address.
What I see
The footer gives "Marratxí" with the postcode "507141", which has six digits.
What I'd do
I'd change it to 07141, as on your contact page.
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Maria Cayuela Calvo
·
Co-Founder & CEO
Book 20 minutes →
Hi
Maria
,
Here's how
BioSmartData
could look online.
Your proof points are concrete: 97% of structured data captured, over 4,000 patients in multicentre studies, ISO 27001 and ENS certification, and Startup of the Year at the Sabadell Awards 2024.
Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.
Your concept
Open ↗
The audit
The first three are the ones on your postcard. The rest come next.
02
Fix one plural
On your postcard
Correct "Fifteen active project".
What I see
The research section says "Fifteen active project across three research pillars,".
What I'd do
I'd write "Fifteen active projects across three research pillars."
03
Link the certificates
On your postcard
Make "View certificates" work.
What I see
The "View certificates →" link points to "#".
What I'd do
I'd link it to the ISO 27001 and ENS certificates. Hospitals check exactly this.
04
Use one language
In one line
Translate the Spanish buttons.
What I see
On the English page, the pricing reads "150€ / mes" and the buttons say "Solicitar Licencia".
What I'd do
I'd show English labels and prices on the English page.
05
Secure the login link
In one line
Use https for the private area.
What I see
The "Private area" link goes to "http://app.biosmartdata.eu/", without https.
What I'd do
I'd change it to https, which matters for a medical data product.
06
Use one event name
In one line
Name Data Days the same way.
What I see
The site writes "DATA DAYS´26", "Data Days 2026" and "BSD Data Days 2026".
What I'd do
I'd use "BSD Data Days 2026" everywhere.
Why biotech? I live with chronic pain and take medication every day.
The work
BioSmartData
does is personal to me.
Selected voices
Google
★★★★★
5.0
54 reviews
↗
Listed under my previous studio name, FGS Creative
”
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A partnership built on mutual respect, extensive expertise, and friendly communication—would happily collaborate again!
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Agency Owner
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”
Visionary Design
Felipe perfectly captured our vision!
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CRO Expert / Owner
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”
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Felipe and his team handle all our shop adjustments with professionalism and have become reliable, long-term partners.
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”
Amazing!
Felipe brought energy and dynamism to us all!
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”
Highly Effective Design
Extremely competent, delivering designs that are not only visually appealing but also highly conversion-focused; truly outstanding!
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”
Creative Partnership
Felipe is a gem and a friend!
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”
Feel good
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”
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”
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Grateful Partnership
Huge thanks to you and your team, Felipe!
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Certis
”
Creative Partner
Felipe is the best creative partner I've ever worked with!
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Senior Developer
D'Anicon
”
Inspiring collab!
Felipe combines communication, empathy, and creativity, always delivering innovative solutions—working with him is a pleasure!
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Agency Owner
Flaire Studio
”
Results-Driven
Felipe excels at turning ideas into outcomes
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Agency Owner
Agencia021
”
Highly recommend!
Talented professional in branding, design, and web development, known for his dedication, expertise, and client-first approach.
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Entrepreneur
Kaimanz
”
Professional and Friendly
Pleasure to collaborate with!
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Agency Owner
BMG Studio
”
Tailored Design
My website was created exactly as I envisioned, with great attention to my ideas and active collaboration—thanks again for the fantastic work!
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Owner
Prusseiton
”
Highly Effective
Professional, efficient, and delivering tangible results!
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Ucar Webdesign
”
Shop Expertise
Felipe built my shop with great communication, reliability, and support for new ideas. Highly recommend!
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”
Highly committed!
Excellent service, super dedicated!
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”
Expert Designer!
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Health/Fitness Coach
Sport Professor
Worth 20 minutes?
I'll walk you through the concept and these six points. You keep both, either way.
Felipe Sayao
Creative Alchemist & Creative Director