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Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Paola Occhetta
·
Co-founder & CEO
Site reviewed
biomimx.com
Date
November 2026
Read time
3 minutes
Book 20 minutes →
Hi
Paola
,
Here's how
BiomimX
could look online.

Your homepage carries real scientific weight: a Nature Biomedical Engineering paper in February 2025, the uBeat® platform, and named organ models from uHeart to uGut.

Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.

Your concept
Open ↗
BiomimX

The audit

The first three are the ones on your postcard. The rest come next.

01

Give the menu parents a page

On your postcard
Make every top menu item clickable.
What I see

The menu items "Applications", "Company" and "Resources" link to "#".

What I'd do

I'd link each one to an overview page, which helps both visitors and Google.

02

Write the model names one way

On your postcard
Pick one hyphen style.
What I see

The site writes "Gut-on-a-chip" and "Gut-on-Chip (GoC)", and "Organs-on-Chip" and "Organs on Chip".

What I'd do

I'd choose one form and use it across the site.

03

Fix the search description

On your postcard
Add one missing word.
What I see

The description Google shows says "BiomimX is pioneer".

What I'd do

I'd change it to "BiomimX is a pioneer".

04

Date every news post

In one line
Show when each story happened.
What I see

The uGut, PHOENIX and Queen Mary news items have no visible date.

What I'd do

I'd add a date to each item, as you already do for publications.

05

Name the Explore buttons

In one line
Say where each button goes.
What I see

The page uses the label "Explore" about fifteen times, for products, models and applications.

What I'd do

I'd write "Explore uHeart", "Explore Safety-Toxicology" and so on.

06

Fix one phrase

In one line
Correct "leverage on".
What I see

The page says "Partner with us and leverage on".

What I'd do

I'd write "Partner with us and leverage", without "on".

Why biotech? I live with chronic pain and take medication every day.
The work
BiomimX
does is personal to me.

Selected voices

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❚❚ Pause

Worth 20 minutes?

I'll walk you through the concept and these six points. You keep both, either way.

Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Book a 20-minute call →or email hello@felipesayao.studio