01
Add a headline
On your postcard
Open with what you do.
What I see
The page opens with "VISION" and "MISSION" blocks, with no headline above them.
What I'd do
I'd add one line such as "Gene therapy for Friedreich's ataxia" at the very top.
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Antoni Matilla Dueñas
·
CEO & Co-founder
Book 20 minutes →
Hi
Antoni
,
Here's how
Biointaxis
could look online.
Your homepage puts patients first: the vision "To defeat rare diseases and restore patient's health" leads the page, and the team shows real depth, from 32 years in pharma to 23 years in gene therapy.
Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.
Your concept
Open ↗
The audit
The first three are the ones on your postcard. The rest come next.
02
Fix the missing table
On your postcard
Correct one sentence and add the table.
What I see
The page says "As shown in the table below our the leading candidate...", but no table follows.
What I'd do
I'd fix "our the" and either add the table or remove the reference.
03
Write the disease one way
On your postcard
Spell Friedreich's ataxia consistently.
What I see
The page writes "Friedreich's ataxia", "Friedreich´s ataxia", "Friedreich ataxia" and "Friedreich Ataxia".
What I'd do
I'd use "Friedreich's ataxia" everywhere. Patient groups search for that exact term.
04
Name your candidate
In one line
Give the gene therapy a name.
What I see
The lead is called only "a gene therapy product" and "gene therapy treatment".
What I'd do
I'd name the candidate and its stage on the homepage.
05
Update the footer
In one line
Refresh the year, remove the theme credit.
What I see
The footer reads "Copyright Biointaxis SL 2023" and "Theme by Colorlib Powered by WordPress".
What I'd do
I'd update the year and remove the theme credit.
06
Show your progress
In one line
Add dated news.
What I see
The homepage lists grant references like "RTC-2019-006995-1", but no dated news.
What I'd do
I'd add two recent updates with dates, so partners see where you are today.
Why biotech? I live with chronic pain and take medication every day.
The work
Biointaxis
does is personal to me.
Selected voices
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”
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”
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Worth 20 minutes?
I'll walk you through the concept and these six points. You keep both, either way.
Felipe Sayao
Creative Alchemist & Creative Director