01
Update the trial timing
On your postcard
Say where the Phase I stands now.
What I see
The page mentions a "Phase I clinical trial, starting in 2025".
What I'd do
I'd replace this with the current status, since 2025 has passed.
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Sonia Martínez Arca
·
Founder & CEO
Book 20 minutes →
Hi
Sonia
,
Here's how
Batea Oncology
could look online.
Your homepage states the need without hedging: a five-year survival rate below 5% and a standard of care unchanged for 20 years, with GlioHook positioned as the answer.
Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.
Your concept
Open ↗
The audit
The first three are the ones on your postcard. The rest come next.
02
Give the contact line a button
On your postcard
Make "Get in touch" actionable.
What I see
The page asks "Do you need more info?" and says "Get in touch with our team", but I found no button or email next to it.
What I'd do
I'd add a contact button or email right under that line.
03
Remove stray spaces
On your postcard
Fix spaces before commas.
What I see
The subline reads "glioblastoma , with", and the team intro reads "research , medical oncologists".
What I'd do
I'd remove the space before each comma.
04
Fix one advisor line
In one line
Correct the financial advisor text.
What I see
One team card reads "Expert in key financial planner".
What I'd do
I'd write "Expert in financial planning".
05
Add the founders' titles
In one line
Show roles for the core team.
What I see
Sonia Martínez Arca and Jorge Barbazán are listed without titles, while advisors have theirs.
What I'd do
I'd add CEO and CSO (or the right roles) under both names.
06
Define GB and GBM
In one line
Use one abbreviation, once explained.
What I see
The page uses "glioblastoma", "GB" and "GBM" without defining the short forms.
What I'd do
I'd write "glioblastoma (GBM)" once and use GBM after that.
Why biotech? I live with chronic pain and take medication every day.
The work
Batea Oncology
does is personal to me.
Selected voices
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Worth 20 minutes?
I'll walk you through the concept and these six points. You keep both, either way.
Felipe Sayao
Creative Alchemist & Creative Director