01
Connect the sales link
On your postcard
Point "Sales-Team kontaktieren" somewhere.
What I see
The menu link "Sales-Team kontaktieren" points to "#", so it goes nowhere.
What I'd do
I'd link it to your demo page or a direct sales email.
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Simon Winkler
·
CEO
Book 20 minutes →
Hi
Simon
,
Here's how
Acalta
could look online.
Your homepage leads with a clear promise, "Klinische Abläufe, vollständig planbar und digital umgesetzt", and backs it with clients like Medizinische Hochschule Hannover and Universitätsmedizin Rostock.
Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.
Your concept
Open ↗
The audit
The first three are the ones on your postcard. The rest come next.
02
Correct one sentence
On your postcard
Fix the grammar in the integration line.
What I see
The page says "Integrieren Sie Patienta in Ihre bestehende Systeme."
What I'd do
I'd change it to "in Ihre bestehenden Systeme". Clinic IT leads read this line closely.
03
Explain the numbers
On your postcard
Say what the three figures count.
What I see
The stats show "117k+ Interaktionspunkte", "2.3k+ Aktive Workflows" and "6k+ Patienten".
What I'd do
I'd write them the German way, such as "117.000+", and add one line saying what an "Interaktionspunkt" is.
04
Check the cookie labels
In one line
Label only necessary cookies as required.
What I see
In the cookie settings, the marketing, personalisation and analytics groups are labelled "Essential", while "Notwendige Cookies" are labelled "Erforderlich".
What I'd do
I'd relabel the optional groups, so the banner matches what each group does. For a health software company, this builds trust.
05
Use one word for patients
In one line
Choose one form and keep it.
What I see
One section writes "Patient:innen". Elsewhere the page says "Patienten" and "Patienten-Journey".
What I'd do
I'd pick one form and use it across the whole site.
06
Back the time saving
In one line
Put a number on shorter first appointments.
What I see
The page says "Die Erstgespräche mit den Patienten lassen sich deutlich verkürzen."
What I'd do
I'd add one figure from a client clinic, for example minutes saved per first appointment.
Why biotech? I live with chronic pain and take medication every day.
The work
Acalta
does is personal to me.
Selected voices
Google
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Listed under my previous studio name, FGS Creative
”
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”
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Felipe perfectly captured our vision!
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”
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”
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”
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Huge thanks to you and your team, Felipe!
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Certis
”
Creative Partner
Felipe is the best creative partner I've ever worked with!
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Senior Developer
D'Anicon
”
Inspiring collab!
Felipe combines communication, empathy, and creativity, always delivering innovative solutions—working with him is a pleasure!
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”
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Felipe excels at turning ideas into outcomes
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Agencia021
”
Highly recommend!
Talented professional in branding, design, and web development, known for his dedication, expertise, and client-first approach.
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Entrepreneur
Kaimanz
”
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Pleasure to collaborate with!
Leon Barth
Agency Owner
BMG Studio
”
Tailored Design
My website was created exactly as I envisioned, with great attention to my ideas and active collaboration—thanks again for the fantastic work!
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Owner
Prusseiton
”
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Professional, efficient, and delivering tangible results!
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Ucar Webdesign
”
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Felipe built my shop with great communication, reliability, and support for new ideas. Highly recommend!
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”
Highly committed!
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Owner
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”
Expert Designer!
We worked on the Vitaminotheke academy, where Felipe designed and built the entire system. Exceptional, exceeding all expectations!
Andreas Simons
Health/Fitness Coach
Sport Professor
Worth 20 minutes?
I'll walk you through the concept and these six points. You keep both, either way.
Felipe Sayao
Creative Alchemist & Creative Director